Committee unanimously backs Orleans Brand Standards Guide
Economic Development Committee endorses Orleans branding guide. The committee unanimously backed the draft Town of Orleans Brand Standards Guide at its January 27 meeting, authorizing staff member Amanda Converse to present the initiative to the Select Board. The guide establishes a cohesive visual
Economic Development Committee · Meeting of January 27, 2026
ORLEANS — Economic Development Committee endorses Orleans branding guide. The committee unanimously backed the draft Town of Orleans Brand Standards Guide at its January 27 meeting, authorizing staff member Amanda Converse to present the initiative to the Select Board. The guide establishes a cohesive visual identity system including logo variations, color palettes, typography, and signage standards alongside the official Town Seal.
Four brand pillars guide the initiative: Perfectly Imperfect, A Place to Call Home, Naturally Outdoorsy, and Traditions Old and New. Digital implementation begins immediately, with physical wayfinding rollout extending over a longer timeframe.
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Source: the Economic Development Committee meeting of January 27, 2026, compiled from the official minutes.
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